Prof. Dr. iur. Isabelle Wildhaber LL.M.


In the Business of Influence: Contractual Practices and Social Media Content Monetisation

In 2018, 300 hours of content were uploaded on Youtube every minute. Most of it is generated by regular people who share content for a living, and those who amass enough followers are known as influencers. Traditionally, media laws have controlled aired content. Nowadays, broadcasting decentralisation and social media trends such as influencer marketing challenge the rationale and application of…
Ass.-Prof. Dr. Catalina Goanta LL.M.,, Dr. iur. Isabelle Wildhaber LL.M.
SZW-RSDA 4/2019 | S. 346